"People think they must prohibit because if they don't, they will eat too much. But that's not inevitable. There is another way. And that is, to give yourself permission: to know that you can eat absolutely anything, without actually doing that. What makes the difference is that instead of trying to obey instructions, instead of thinking in terms of rules and restrictions, is to freely choose to eat less. ... This is related to the way our brains work, which is why it is so important. ... The ways in which we habitually think actually direct and have an effect on the way that our brains function. ... The solution is to embrace freedom completely - to know that you can follow any nutritional advice and still know you haven't lost your freedom at all: you still can eat absolutely anything, and, you don't have to do that to prove it. ... Discover the power in genuine freedom of choice. ... The mindset for healthy eating begins with freedom of choice, a freedom that is rightfully yours."