"However, and this is a key point that Elst notes, the sheer demographic scale of Hindu populations also means that in absolute terms even a small percentage of Hindu populations being exterminated implies a very large number of casualties, mass slaughter by any lens imaginable. According to his framework, Hindus have been subjected to at least two forms of genocide listed in his schema above; the slaughter of the “backbone” or spiritual and cultural leader ship, and mass negligence or indifference to deaths due to colonial, racial, or religious bigotry as in the case of the famines under British rule. More recent cases of Hindu genocide, such as their slaughter in East Pakistan in 1971, and the forced displacement of Hindus from Kashmir in the early 1990s, are also rarely acknowledged as a sufficient real-world cause of concem in the scholarly literature to perhaps justify taking the study of media whitewashing of violence against Hindus seriously. However, what media researchers need to engage with in order to further develop the rationale for the scholarly study of Hinduphobia is not only the phenomenon of silencing and exclusion of Hindu victimhood in media discourses but also the deeper question of “epistemicide” (Viswanathan, 2019) and dehumanization that continues through the prolif eration and normalization of essentially colonial-era anti-Hindu tropes from the imagination of racist-eugenicists like Katherine Mayo even in present-day entertainment like the movie Slumdog Millionaire. By erasing Hindu views of our own symbols, sacred and secular, by overwriting our own languages and meanings with their own propagandistic terminology such as BBC’s translation of “Jai Sri Ram” or “Victory to Lord Ram” as “Hail Lord Ram” with its close insinuation of the Nazi “Heil,” media Hinduphobia also involves an act, through brute force of technology and capital investment, of cultural genocide. There are no human rights, essentially, is what this machine seems to say, if you are Hindu. If you erase the name “Hindu,” then and only then can one bedeemed worthy of human rights discourse, just as Hari Kondabolu sought to do in the space of pop culture."