"The first investigation of any importance is that of the elastic line or elastica by James Bernoulli in 1705, in which the resistance of a bent rod is assumed to arise from the extension and contraction of its longitudinal filaments, and the equation of the curve assumed by the axis is formed. This equation practically involves the result that the resistance to bending is a couple proportional to the of the rod when bent, a result which was assumed by Euler in his later treatment of the problems of the elastica, and of the vibrations of thin rods."
January 1, 1970
https://en.wikiquote.org/wiki/Euler%E2%80%93Bernoulli_beam_theory