"Galileo does not attempt any theory to account for the flexure of the beam. This theory, supplied by , was applied by Mariotte, Leibnitz, De Lahire, and Varignon, but they neglect compression of the fibres, and so place the neutral in the lower face of Galileo's beam. The true position of the neutral plane was assigned by James Bernoulli 1695, who in his investigation of the simplest case of bent beam, was led to the consideration of the curve called the "elastica." This "elastica" curve speedily attracted the attention of the great Euler (1744), and must be considered to have directed his attention to the s. Probably the extraordinary divination which led Euler to the formula connecting the sum of two elliptic integrals, thus giving the fundamental theorem of the addition equation of s, was due to mechanical considerations concerning the "elastica" curve; a good illustration of the general principle that the pure mathematician will find the best materials for his work in the problems presented to him by natural and physical questions."
January 1, 1970
https://en.wikiquote.org/wiki/Euler%E2%80%93Bernoulli_beam_theory