"'Why so negative?' says the spider to the fly. 'Be objective, forget your prejudices'. But there is no way the fly can be objective, however much she may want to be: 'to look at the web objectively, from the outside - what a dream', muses the fly, 'what an empty, deceptive dream'. ... Any study of the web that does not start from the fly's entrapment in it is quite simply untrue."