"“The rural newspapers (gramin patrika), which will highlight the government’s work in a positive light, will get advertisement revenue. I will specifically direct the District Magistrate (DM) about this. This is because the government does not use State machinery each time for publicity.” The West Bengal Chief Minister emphasised the need for sending a copy of rural newspapers to the cops and DM office. “Do you know why? This will help them review whether the news coverage (about the government) is positive or negative. Whoever is doing more positive content, give them advertisements. This is because I want them to work well and highlight all the positives.” Mamata Banerjee then appealed to rural journalists to spin negative stories into positive news. “A negative news can always be turned into a positive one. In Bengal, we notice only negativity. There is no focus on positive news. Do positive stories. You will surely get advertisements from us…I am saying this for a long time. Hold a meeting with local newspapers and decide accordingly.”"