"At a time when Native Americans, New Zealand Maoris and Aboriginal Australians were frequently (and often successfully) going to court to reclaim sacred sites and other heritage items, it should not have been too difficult to explain to the international public the reasonableness of Hindus claiming a Hindu sacred site, all the more so because the contentious building with mosque architecture was already in use as a Hindu temple since 1949... Yet, the net result was the exact opposite... It is not really exaggeration to say that the BJP's Ayodhya campaign was the public relations disaster of the century."