"It was as a mob-orator that Randolph Churchill excelled; no speaker of our day was for a few years such a popular hero. The effrontery with which he assailed accepted idols, his mastery of a rather coarse but pungent humour, his racy sallies, his use of large-sounding phrases in the Disraelian manner, and the belief that he was the prophet of a new political creed, which was permanently to attach the democracy to the Tory Party, combined to make him the darling of the crowd. I remember asking one of his Birmingham supporters the reason of his amazing popularity. "We like our liquors neat," was the reply, "and Randolph gives 'em us d——d neat.""
January 1, 1970
https://en.wikiquote.org/wiki/Lord_Randolph_Churchill