"The genius of Manufacturing Consent was that it opened an entirely new way of understanding the news media, not only for activists and people on the left, but also for more than one generation of students and young people trying to make sense of it. It introduced them to a new way of viewing the world from a critical perspective, and understanding the importance, possibility, and necessity of social change. There is no doubt that it is the most widely read and influential work on how to understand the US news media. It remains so, and is more relevant than ever, three decades after its publication."