"Legal setbacks in the US have forced the tobacco industry to concede that its products are harmful, and that for decades cigarette producers deliberately misled the public about the health effects of smoking. [...] They should be regarded as a warning: The industry couldn’t be trusted in the past, and it shouldn’t be trusted to do the right thing in the future. [...] Governments and health organizations like ours are at war with the tobacco industry, and we will continue fighting until we beat Big Tobacco."