"A quick Google search shows that P. James Debney is the CEO and president of American Outdoor Brands, which until last year was named Smith & Wesson. By whatever name, the company Debney heads manufactured the AR-15 assault rifle that Cruz used to kill 14 Marjory Stoneman Douglas High School students and three staff members.... Debney kept selling assault rifles as if he were just selling more plastic after a madman with a Smith & Wesson assault rifle murdered 12 people in an Aurora, Colorado, movie theater....The company’s profits came to include the sale of the M&P15 that was used in the 2015 terror attack in San Bernardino. Fifteen were murdered.... Smith & Wesson did experience a modest bump after a madman used one of its M&P15s to murder 14 students and three staff members at Marjory Stoneman Douglas High on Valentine’s Day."