"We live, so we are told, in a post-ideological society. We are interpellated, that is to say, addressed by social authority not as subjects who should do their duty, sacrifice themselves, but subjects of pleasures. "Realise your true potential. Be yourself. Lead a satisfying life.""
January 1, 1970
https://en.wikiquote.org/wiki/The_Pervert's_Guide_to_Ideology