"When an organization has been as effective as People for the Ethical Treatment of Animals, it's hard to believe they've been around for only 35 years. It all started when some forward-thinking people launched a group that would rip the lid off corporate and government wrongdoing to animals, get behind the scenes in everything from fur ranching to chicken farming and demand that we replace cruel choices with kind ones. Where would we be today without PETA? Before PETA was around, you could pretty much do anything you wanted to animals, anytime, anyhow. And now you can't — think about that."