"... I knew quantum field theory well enough to know that saying that the potential energy for the scalar field is zero is not a meaningful statement quantum mechanically. If it were, we would not have a gauge hierarchy problem in particle physics. ... with supersymmetry the mass renormalization (and even the full effective potential) of a scalar can be zero."
January 1, 1970
https://en.wikiquote.org/wiki/Supersymmetry