"When Gilbert of Colchester, in his “New Philosophy,” founded on his researches in magnetism, was dealing with tides, he did not suggest that the moon attracted the water, but that “subterranean spirits and humors, rising in sympathy with the moon, cause the sea also to rise and flow to the shores and up rivers”. It appears that an idea, presented in some such way as this, was more readily received than a plain statement. This so-called philosophical method was, in fact, very generally applied, and Kepler, who shared Galileo’s admiration for Gilbert’s work, adopted it in his own attempt to extend the idea of magnetic attraction to the planets."
January 1, 1970
https://en.wikiquote.org/wiki/Theory_of_tides