"The pursuit of perfection means not just enthusiasm for doing a topnotch job in important things, it means attention to detail and an itch to innovate and improve in whatever we have to do. It means to be dissatisfied with the status quo. ... We ought to know precisely why a given job is done in a particular way, and why it is done at all, and why it can't be done more effectively, if it must be done at all. This is the attitude that built our modern industrial society. It is the attitude that built IBM. I hope we never lose it. (1962)"