"All successful companies have good strategies. They all have good processes. They reward people for the right things. For the companies that truly break through, it comes down to their people. For us, it's not a question of talent. We have the best people in the industry. I knew that before I came to IBM, and I know it today, But are our people going to stretch to their potential - step up and lead? That's the real issue for IBM. What's really important is the personal commitment that each of us makes about how we're going to behave, how much we care, how much we're willing to give, how much we're willing to learn and adapt, what we think about every day that drives what we do operationally. It comes back to win, execute and team. Those are not slogans or even institutional values. They are personal commitments. They're not things of the head, they're things of the heart and the gut. They are behavioral, not intellectual. You do not get up every morning and salute them. You get up every morning and live them. We have completed, for the most part, the task of restructuring the institution. Our success now is going to be a function of personal behavior - the behavior of each and every one of us. (1998)"