"April Fool’s Day was conceived as a parody of the genre from the very beginning, hence, April Fool’s Day instead of some other holiday. I only tried to make what I thought would be a scary movie; it just didn't happen to involve any gore or any onscreen violence. I have always believed that the anticipation of violence, the threat of violence, is usually much more frightening than the act of violence itself. You can rarely beat the audience’s imagination."