"Killing your family dog by smashing her head against a concrete floor would be unequivocally condemned. In many countries, it would be illegal. Yet pigs and chickens, as sentient and intelligent as our beloved pets, have been disregarded in the shadow of our tastes, traditions and economies. Killing them with brute force, blunt objects, or decapitation is deemed acceptable and legal. This discrimination based on species is called speciesism, the prevailing ideology that perpetuates it, carnism."