"By late February, roughly a third of Republicans either didn't know what to think of Haley or had no knowledge of the South Carolinian. And in a mid-March Morning Consult poll, Haley's favorability among GOP voters sat at 47%, while only 16% had an unfavorable view of her; roughly 1 in 5 respondents said they were unfamiliar with the ex-governor. This may give Haley the opportunity to define her candidacy before Trump and other potential entrants, like DeSantis and former Secretary of State Mike Pompeo, have the chance to do so."