"This was one of the oldest African American churches – these 12 people were amazing people, they loved their church, they loved their family, they loved their community [referring to nine people who Dylann Roof killed in June 2015] And here is this guy that comes out with this manifesto, holding the Confederate flag and had just hijacked everything that people thought of (about the flag). But you know people saw it as service, and sacrifice and heritage – but once he did that, there was no way to overcome it."