"One perceptive historian, viewing a classic case of a science’s re-orientation by paradigm change, recently described it as “picking up the other end of the stick,” a process that involves “handling the same bundle of data as before, but placing them in a new system of relations with one another by giving them a different framework.” Others who have noted this aspect of scientific advance have emphasized its similarity to a change in visual gestalt: the marks on paper that were first seen as a bird are now seen as an antelope, or vice versa. That parallel can be misleading. Scientists do not see something as something else; instead, they simply see it. We have already examined some of the problems created by saying that Priestley saw oxygen as dephlogisticated air. In addition, the scientist does not preserve the gestalt subject’s freedom to switch back and forth between ways of seeing. Nevertheless, the switch of gestalt, particularly because it is today so familiar, is a useful elementary prototype for what occurs in full-scale paradigm shift."
January 1, 1970
https://en.wikiquote.org/wiki/Paradigm_shift