"The motives which give rise to the use of alphabetic letters as symbols of number in preference to any other system of symbols, arbitrarily selected for the same purpose, are principally the following. First, As they have no numerical signification in themselves, they are subject to no ambiguity, having in reference to numbers no other signification than they are defined to have in the outset of each problem… Secondly, Being familiar to the eye, the tongue, the hand, and the mind, that is, having a well-known form and name, they are easily read, written, spoken, remembered, and discriminated from one another, which could not be the case were they mere arbitrary marks, formed according to the caprice of each individual who used them. Thirdly, The order in which the letters are arranged in the alphabet, facilitates the classification of them into groups much more easy to survey and comprehend in the expressions which arise…, and thereby renders the investigator much less likely to omit any of them by an imperfect enumeration."
January 1, 1970
https://en.wikiquote.org/wiki/Algebra