"[Strategic account management programs include] special activities... such as pricing, products, services, distribution, and information sharing’ and that they involve ‘in addition to marketing and sales, functional groups such as manufacturing, research and development, and finance."
Christian Homburg

January 1, 1970

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Original Language: English

Sources

p. 40-42; as cited in Storbacka (2007)

https://en.wikiquote.org/wiki/Christian_Homburg