"People define themselves in terms of both unique individualizing attributes and collective attributes of the groups to which they belong."
— Christian Homburg

January 1, 1970

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Academics from GermanyEconomists from GermanyBusiness theorists from Germany
Original Language: English

Sources

Christian Homburg, Jan Wieseke, and Wayne D. Hoyer. "Social identity and the service-profit chain." Journal of Marketing 73.2 (2009). p. 54