"Industrial marketing should be understood as a relationship-specific rather than a transaction-specific construct."
— Christian Homburg

January 1, 1970

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Academics from GermanyEconomists from GermanyBusiness theorists from Germany
Original Language: English

Sources

Christian Homburg, and Bettina Rudolph. "Customer satisfaction in industrial markets: dimensional and multiple role issues." Journal of Business Research 52.1 (2001): 15-33.