"When organizations are unable to make new strategies — when people evade the work of choosing among different paths in the future — then you get vague mom-and-apple-pie goals everyone can agree on. Such goals are direct evidence of leadership’s insufficient will or political power to make or enforce hard choices."
Richard Rumelt

January 1, 1970

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p. 64

https://en.wikiquote.org/wiki/Richard_Rumelt