"Now I'd reached the stage where the potential was known. This business was too big for one Once-ler alone, so, promptly, I built me a Radio-Phone. I called my brothers and uncles and aunts and I said, "Listen here! Here's a wonderful chance for the whole Once-ler family to get mighty rich! Get over here fast. Take the road to North Nitch, turn left at Weehawken, sharp right at South Stitch!""