"The future lies with those companies who see the poor as their customers."
— C. K. Prahalad

January 1, 1970

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Immigrants to the United StatesEconomists from IndiaBusiness theorists from India
Original Language: English

Sources

C.K. Prahlad, cited in: Bibek Debroy, ‎Amir Ullah Khan (2004), Integrating the Rural Poor Into Markets. p. 17