"Conservatives will never win (the American culture war) if they imagine themselves as combatants atop defensive battlements, hurling abuse on the mass media. We need to involve ourselves in the creation of pop culture, and thereby help change how that category is defined. That project starts by creating good content, whether in the form of books, films, TV, music or magazines. If politics is downstream from culture, and culture is largely shaped by entertainment, why are most influential conservatives ignoring the latter? We delude ourselves if we think everything we say or do has to go straight to politics."