"Avoid using the term generically and without definition, because it is not well-known globally and the term may exist primarily as a public relations device to make its supporters’ actual beliefs less clear and more acceptable to a broader audience. In AP stories discussing what the movement says about itself, the term “alt-right” (quotation marks, hyphen and lowercase) may be used in quotes or modified as in the self-described “alt-right” or so-called alt-right."