"In a sense, the 1980s helped bring further to fruition American hopes in the mid-1940s that economic liberalism would spread American influence, although the Bretton Woods generation of the 1940s had not intended regional major indebtedness. The spread of American influence was to be taken further in the 1990s after the fall of Eastern European and Soviet Communism. Free market economies also provided a major incentive for countries to look to the USA, the largest market in the world. The reduction of tariffs made the USA a more attractive commercial partner. In another light, this was a question of the outsourcing of American manufacturing jobs, a process that owed much to the quest for cheap labour, greatly encouraged by Western investment in parts of the Third World. The free market ideology of the West, and notably of Reagan and Thatcher, and the willingness to encourage structural adjustment, helped create an economic affinity, both within the West and in the Third World, that was not matched by the Soviet Union. In particular, Chinese economic links with the USA developed rapidly."