"I have to ask you, sir, are you familiar with the word “synergy”?...I have been a visitor at 320 universities and colleges around the world and always have asked those university audiences “How many of you are familiar with the word ‘synergy’?” I can say authoritatively that less than 10 percent of university audiences and less than 1 percent of non-university audiences are familiar with the word and meaning of synergy. Synergy is not a popular word."