"And I end with one of the strangest of the consequences of sex: that the choosiness of human beings in picking their mates has driven the human mind into a history of frenzied expansion for no reason except that wit, virtuosity, inventiveness, and individuality turn other people on. It is a somewhat less uplifting perspective on the purpose of humanity than the religious one, but it is also rather liberating. Be different."
January 1, 1970
https://en.wikiquote.org/wiki/Sociobiology