"Music videos were in short supply at the beginning of the 80s, so MTV played whatever they could get their hands on. Many record companies in America didn’t believe in MTV and weren’t willing to provide music videos at their own cost. A bulk of the music videos MTV played came from Europe where record companies made short promotional films for their artists to be played on video jukeboxes - a popular new piece of technology at the time. With only 250 music videos being played over a 24-hour period, the early artists of MTV got a lot of exposure thanks to a combination of repetition and desperation."