"Every day, there's another story about fiber-optic technology, 500 channels, video on demand,' says Greg Fairbanks, (Blockbuster's) chief financial officer. Those developments may someday allow viewers to choose from hundreds of movies that would be delivered to TVs over cable or phone lines at any time. That could eliminate the need for a trip to the video store — and, to hear some tell it, eliminate Blockbuster. 'But those stories just complicate our story."