"That you cannot argue with 30 million people on Twitter I will grant you, which is why nobody is asking anybody to do that. But do you know what you can do with 30 million people on Twitter? You can wait one afternoon. People can be ruthless on social media, but they also have the long-term memory of goldfish. The whole cycle—the controversy, the apology, the rash of takes about the apology, the rash of takes about the takes about the apology, and the redemption—lives its lifespan so quickly you could miss one completely if you flew from New York to LA and didn’t spring for the Gogo in-flight WiFi. If you make a piece of art, and Twitter registers its displeasure with it, you can either stomp your feet and quit the game forever, or—I promise you this is true—go to the gym for a couple hours."