"In the beginning, the focus of the competition was on Iris Kyle for obvious reasons. Iris won the Ms. Olympia title the past two years and was the reigning champions. But the fact is you keep hearing from the IFBB and AMI/Weider alike that they don’t believe she is not the kind of champion that promotes the growth and popularity of female bodybuilding. Never mind that the Weider magazines themselves seem to be doing nothing to promote that growth themselves. But it is certainly a fact that Iris, like 4-time Ms. Olympia Kim Chizevsky, does not have the kind of “cover model” looks that made somebody like Cory Everson so popular with the magazines and the industry."