"There is also the fact that many in the IFBB and at AMI/Weider , which promotes the Olympia weekend, are unhappy with Iris Kyle having won the Ms. Olympia title in 2004. Iris Kyle and Lenda Murray during prejudging of the 2004 Ms. Olympia. Many feel that Iris' victory helped trigger the "demotion" of IFBB pro female bodybuilding. Even though there has been no real attempt to market any female bodybuilders to the general public (or even to feature them in Muscle & Fitness or Flex Magazines) the feeling seems to be that Iris is not somebody who can be used to promote the sport to a mass audience."