"Any customer can have a car painted any colour that he wants so long as it is black."
— Mass production

January 1, 1970

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Added on April 10, 2026
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BusinessOrganizational theory
Original Language: English

Sources

Henry Ford Remark about the Model T in 1909, published in his autobiography My Life and Work (1922) Chapter IV, p. 71; this has often been paraphrased, e.g.: "You can have any colour as long as it's black."