"It was the Amazon Princess' origins in wartime, though - the critical moment of her arrival - that have helped to give her the staying power she has shown as a character. Because her appearance coincided with a moment in history when women were called upon to take on duties, responsibilities, and aspects of gender identity formerly in men's domain, her demonstration of "masculine" qualities was seen as appropriate for the times. Further, she was held to the same standards of female behavior as the World War II women she inspired and represented: her masculinity and power over men were managed, and she maintained her femininity no matter the circumstances. From her inception, beyond merely being entertainment for children, Wonder Woman represented a vision of women's qualities that were equal to or greater than men's and exemplified a mix of gender qualities that adult women and men recognized as necessary to the Allied effort. Wonder Woman rode a wave of wartime feminism that permitted her to show that her greatest qualities were ones that helped win the war. Those same qualities enabled her use as an image of strength, self-reliance and self-belief that were the basis of the Second Wave, pushing women further up the shore to equality."