"The idea was to make the character of Wonder Woman the face of a U.N. social media campaign to promote women's rights via tweets and facebook callouts. Women's rights advocates exploded in outrage, and nearly 45,000 people signed a petition against the decision. "It's an insult, frankly," said Anne Marie Goetz at the time. Goetz, a professor of global affairs at New York University and a former adviser on peace and security issues to the United Nations agency, U.N. Women, said a big issue was the timing."