"By turning over all their possessions, members were making an irreversible commitment to the cult. Once such a commitment is made, people are unlikely to abandon positive attitudes toward the group (Festinger, Riecken, & Schachter, 1982). After expending so much effort, questioning commitment would create cognitive dissonance (Osherow, 1988). It is inconsistent to prove devotion to a belief by donating all of your possessions and then to abandon those beliefs. In other words, to a large extent, cult members persuade themselves."
January 1, 1970
https://en.wikiquote.org/wiki/Cognitive_dissonance