"Dravidianism, too, lent its support to the contestatory classicist project, motivated principally by the political imperative of countering (Sanskritic) Indian nationalism.... It was not until the DMK came to power in 1967 that such demands were fulfilled, and the pure Tamil cause received a boost, although purification efforts are not particularly high on the agenda of either the Dravidian movement or the Dravidianist idiom of tamiḻppaṟṟu."