"Rama and Krishna (also an incarnation of Vishnu) were the two most popular recipients of adoration from the bhakti (devotional) cults that swept the country during that time. Whereas Krishna is adored for his mischievous pranks and amorous dalliances, Rama is conceived as a model of reason, right action, and desirable virtues. Temples to Rama faced by shrines to his monkey devotee Hanuman are widespread throughout India. Rama’s name is a popular form of greeting among friends (“Ram! Ram!”), and Rama is the deity most invoked at death."