"Movies subjected to the harshest cuts or outright banning during this early period were usually Italian- or American-made horror movies deemed too graphic in their portrayal of violence for sensible human consumption. They became known colloquially as the 'Video Nasties.' In modern-day language, it could be called the 'Hellen [sic] Lovejoy 'Think of the Children' Classification.'"
January 1, 1970
https://en.wikiquote.org/wiki/Think_of_the_children