"Satyarthi has said his social conscience was awoken when he was six and noticed a boy his age on the steps outside the school with his father, cleaning shoes. Seeing many such children working instead of being educated, he felt an urge as he grew older to solve the problem — launching him on his career of activism. … The Bachpan Bachao Andolan was initiated as a grassroot-level and direct-action-oriented people's movement in 1980 to eliminate exploitation of children, especially child labour and child trafficking. The campaign has over 80,000 individuals and 750 organisations as members, who advocate and act for the protection of child rights. One of Satyarthi’s big achievements is the promotion of a consumer awareness campaign in Europe and the US aimed at dissuading consumers from buying carpets made by child labourers and simultaneously endorsing goods produced without exploiting children. Satyarthi uses an array of techniques including lobbying with politicians and knocking on the doors of the Supreme Court, National Human Rights Commission and other judicial institutions for enforcement of child rights laws."