"As therefore, when we consult, not our own pleasures, but that of our friends, our behaviour will be pleasing and agreeable; our first enquiry must be, what those particulars are, with which the greatest part of mankind are universally delighted; and what those are which, in general, they detest, as troublesome and offensive: For thus we shall easily discover, what kind of conduct, in our intercourse with others, is to be avoided, and what to be adopted and pursued."