"Because of a sudden impetus in the newspaper machines and advancements in technology thousands of papers could be printed in a single night. This is believed to have brought into play one of the most important characteristics of yellow journalism - the endless drive for circulation. And unfortunately, the publisher's greed was very often put before ethics. Be it highlighting Mallika Sherawat's half clad dance on New Years Eve, presenting superstitious notions of communities thriving for three minutes of fame or screening the cat fight of a professor's wife and his love interest, the media has left no stone unturned in order to add more zeros to its bank account."