"The diffusion of “yellow journalism” was secured when the Journal embraced the term in an editorial in mid-May 1898, during the Spanish American War. In doing so the Journal identified itself with patriotic Icons: Every innovator in the world has known for its good has been ‘yellow’ to what draper describes as ‘that mass of common men who have impeded the progress of civilization in very country in every age. Caesar was yellow to the plutocrats of the Roman Senate. Napoleon was yellow to the traditional strategists whom he routed by scorning their rules. Washington was yellow to the Tories, and so were Jefferson and Franklin and Paine, and all the bold men who created this republic. The United States is doing an extremely yellow thing in waging this war to help another people instead of to fill its own pockets. An the sun in heaven is yellow – the sun which is to this earth what the Journal is to American journalism."